Ice buckets. Ice buckets everywhere.
I know the wildly popular Ice Bucket Challenge has raised a lot of money and some great awareness for the ALS Association. ALS is a disease involving the motor neurons in the brain and spinal cord. It is devastating in it’s ability to slowly take away a person’s ability to control their body until they ultimately die.
The Ice Bucket Challenge is sweeping the nation (if not beyond), causing multitudes to pour freezing water over their heads and then challenge others to do the same all in the name of ALS. Hopefully all of these people have gotten out their checkbooks once their shirts were dry and made a donation. While it’s mildly entertaining to watch your friends and favorite celebrities dump ice over their heads, eventually it ‘jumps the shark.’ The message about ALS and how horrible it is, not only to the person afflicted but to their families, begins to get lost in the freezing merriment and giggling. How closely are people REALLY paying attention to the disease this gimmick is trying to draw attention to? Eventually, they start talking about who looks good in a wet t-shirt instead of the reality of ALS.
ALS is definitely worthy of the donations it’s received during this phenomenon. It’s raised something around $23M and certainly some awareness, which is amazing. A bucket of ice over your head has very little, if any, relationship with ALS, but it worked. Despite the overwhelming success, it’s frustrating that people need a gimmick of any kind to make a donation to a worthy cause.
While we don’t aim to raise $23M, we are trying to do our part here in the Silicon Valley to raise funds, increase awareness, and get a little fresh air for those of us living with and fighting brain tumors and cancers. Join our team to walk on September 27 or make a donation to team EveryDayLeft Right Left to help us reach our own impressive fundraising total for the National Brain Tumor Society. Last year we raised nearly $23K and it would be amazing if we could get even close to that amount this year. No ice buckets required, but you can still challenge 3 others (and so on) to make a donation and/or join the team.
Oh, and if you have any incredible ideas for instant-viral-fundraising, let me know. No association to brain cancer necessary.