Ice Buckets for Sale

Ice buckets. Ice buckets everywhere.

I know the wildly popular Ice Bucket Challenge has raised a lot of money and some great awareness for the ALS Association. ALS is a disease involving the motor neurons in the brain and spinal cord. It is devastating in it’s ability to slowly take away a person’s ability to control their body until they ultimately die.

The Ice Bucket Challenge is sweeping the nation (if not beyond), causing multitudes to pour freezing water over their heads and then challenge others to do the same all in the name of ALS. Hopefully all of these people have gotten out their checkbooks once their shirts were dry and made a donation. While it’s mildly entertaining to watch your friends and favorite celebrities dump ice over their heads, eventually it ‘jumps the shark.’ The message about ALS and how horrible it is, not only to the person afflicted but to their families, begins to get lost in the freezing merriment and giggling. How closely are people REALLY paying attention to the disease this gimmick is trying to draw attention to? Eventually, they start talking about who looks good in a wet t-shirt instead of the reality of ALS.

ALS is definitely worthy of the donations it’s received during this phenomenon. It’s raised something around $23M and certainly some awareness, which is amazing. A bucket of ice over your head has very little, if any, relationship with ALS, but it worked. Despite the overwhelming success, it’s frustrating that people need a gimmick of any kind to make a donation to a worthy cause.

While we don’t aim to raise $23M, we are trying to do our part here in the Silicon Valley to raise funds, increase awareness, and get a little fresh air for those of us living with and fighting brain tumors and cancers. Join our team to walk on September 27 or make a donation to team EveryDayLeft Right Left to help us reach our own impressive fundraising total for the National Brain Tumor Society. Last year we raised nearly $23K and it would be amazing if we could get even close to that amount this year. No ice buckets required, but you can still challenge 3 others (and so on) to make a donation and/or join the team.

Oh, and if you have any incredible ideas for instant-viral-fundraising, let me know. No association to brain cancer necessary.

Everydayleft, Right, Left…

As we near the one year anniversary of my Brain Surprise, my family has decided to show their support and love by helping to raise funds for National Brain Tumor Society in our local Silicon Valley Brain Tumor Walk on October 26th. My husband and brother-in-law have started a team: EveryDayLeft, Right, Left…  Get it?

ABOUT NATIONAL BRAIN TUMOR SOCIETY

National Brain Tumor Society is fiercely committed to finding better treatments, and ultimately a cure, for people living with a brain tumor today and anyone who will be diagnosed tomorrow. This means effecting change in the system at all levels.

We have a rigorous and thoughtful agenda, integrating research and public policy to bridge critical gaps. Starting with discovery science, to clinical trial design and the development of new therapies, there are many opportunities to make improvements and speed the momentum of new findings.

National Brain Tumor Society is the largest brain tumor nonprofit organization in the country, hosting events, workshops, and scientific symposiums throughout the United States. Learn more at http://www.braintumor.org.

ABOUT BRAIN TUMORS
  • Each year over 210,000 people in the United States are diagnosed with a primary or metastatic brain tumor – that’s over 575 people every day.
  • Because brain tumors are located at the control center for thought, emotion, and movement, their effects on an individual’s physical and
    cognitive abilities can be devastating.
  • Among children under age 20, brain tumors are the most common form of solid tumor, and the second leading cause of cancer-related death, following leukemia.
  • Brain tumor research is underfunded. National Brain Tumor Society is the only organization that not only funds significant research, but also advocates for increased government funding.
  • No two brain tumors are alike. Prognosis, or expected outcome, is dependent on several factors including the type of tumor, location, response to treatment, an individual’s age, and overall health status.
  • There are more than 120 different types of brain tumors, making effective treatment very complicated.
If you’re local, consider joining us as we walk and raise awareness and desperately needed funding. If you’re not local, consider just spreading the word, helping us raise awareness and funding.   Just click here: EveryDayLeft Right Left 

Thank you for your support!

Karyn